The Top Dogs of the Automotive Pack

In the constant jockeying of the auto industry, leaders and laggards come and go. Who's on top now and who's coming up fast?

The U.S. auto industry is the ultimate dog-eat-dog world.

This Darwinism only gets tougher when the industry enters a downturn. Forecasts for 2008 predict the worst sales in a decade, at just below 16 million light vehicles—that is, passenger cars and light trucks such as pickups, minivans, SUVs, and crossovers, not counting medium and heavy trucks including 18-wheelers.

Even the top brands—BMW (BMWG), Mercedes-Benz (DAI), Honda (HMC), and Toyota (TM)—are constantly jockeying for position, coveting each other's turf.

BMW had record sales in 2007, but still wishes its flagship 7 Series commanded as much prestige as the Mercedes-Benz flagship S-Class. Mercedes-Benz had record sales, too, but wishes its entry-level C-Class had the fun-to-drive factor—not to mention the sales volume—of BMW's dominant 3 Series.